Privacy Policy

1. Introduction

PT. Starwood Furniture Indonesia ("Starwood", "we", "us", or "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website starwood-furniture.com (the "Site") or interact with our services.

2. Information We Collect

We may collect the following categories of personal information:

• Contact Information: Name, email address, phone number, company name, and job title provided when you contact us, apply to our Trade Program, or submit an inquiry.
• Business Information: Company details, project requirements, trade references, and purchase history relevant to B2B transactions.
• Technical Data: IP address, browser type, device information, operating system, pages visited, time spent on pages, and referring URLs collected automatically through cookies and analytics tools.
• Communication Data: Messages, inquiries, and correspondence you send us through our contact form or email.
• Newsletter Data: Your email address, signup source, consent and confirmation timestamps, and subscription or unsubscription status when you choose to join our newsletter.

3. How We Use Your Information

• To respond to your inquiries and provide quotations for furniture projects.
• To process Trade Program applications and manage business relationships.
• To improve our website, products, and services.
• To send newsletters about products, projects, exhibitions, and company news after you confirm your subscription.
• To comply with legal obligations and protect our legitimate business interests.
• To facilitate order processing, logistics, and after-sales support.

4. Email Communications and Consent

Submitting a contact or project inquiry does not subscribe you to marketing emails. We use the details in an inquiry to respond to your request and may send operational messages about that inquiry. These communications are separate from our newsletter.

Newsletter signup is voluntary and uses a double opt-in process. After you submit your email address, we send an expiring confirmation link. We add you to the active newsletter list only after you use that link. You can unsubscribe at any time using the link included in our newsletter emails or by contacting us. Withdrawing consent does not affect processing that took place before your withdrawal.

5. Cookies and Tracking Technologies

Our Site uses cookies and similar technologies to enhance your browsing experience, analyze site traffic, and understand user behavior. You can manage your cookie preferences through your browser settings. Essential cookies required for the basic functionality of the Site cannot be disabled.

6. Data Sharing and Disclosure

We do not sell your personal data. We may share your information with:

• Service providers who assist us with website hosting, analytics, email delivery, and payment processing. This includes Resend, which we use to deliver inquiry-related emails, newsletter confirmations, and newsletter welcome messages. Our database records newsletter consent and subscription status.
• Logistics partners for shipping and delivery of furniture orders.
• Legal authorities when required by law, regulation, or legal process.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These include encryption of data in transit (SSL/TLS), secure database storage, and restricted access controls. However, no method of transmission over the Internet or electronic storage is 100% secure.

8. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including satisfying legal, accounting, or reporting obligations. Contact inquiries are retained for up to 3 years. Trade Program and business relationship data is retained for the duration of the relationship plus 5 years. We retain active newsletter subscription data until you unsubscribe. After you unsubscribe, we may retain your email address and unsubscription status on a suppression list for as long as reasonably necessary to honor your request and avoid sending further marketing emails. Unconfirmed signup records are retained only as reasonably necessary for security, abuse prevention, and routine data cleanup.

9. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access, correct, or delete your personal data.
• Object to or restrict the processing of your data.
• Request data portability.
• Withdraw consent at any time where processing is based on consent.
• Unsubscribe from newsletter emails at any time.

To exercise any of these rights, please contact us at export@starwood-furniture.com.

10. International Data Transfers

As an Indonesian company serving clients worldwide, your data may be transferred to and processed in countries outside your jurisdiction. We ensure that appropriate safeguards are in place to protect your data in accordance with applicable data protection laws.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: